Once upon a time, in-flight entertainment meant flipping through a limited selection of movies and TV shows on a small seatback screen. However, Air India is taking advantage of the latest digital trends to elevate the passenger experience and stay ahead of the competition.
For instance, the airline has implemented virtual reality technology to help travelers preview destinations before they arrive. Passengers can also use the Air India app to access flight information, booking options, and even control their seat's entertainment system with their mobile device. Plus, the company is exploring AI-powered chatbots to provide quick and personalized assistance to customers.
Air India is also looking at ways to enhance its operational efficiency through digital transformation. The airline has launched a program called e-ramp, which leverages IoT sensors, cloud computing and analytics to optimize ground handling operations. This not only improves the passenger experience but also reduces turnaround time and fuel consumption.
Conclusion
- Air India is embracing the latest digital technologies to enhance the passenger experience and improve operational efficiency.
- The airline is using virtual reality, mobile apps, and AI-powered chatbots to provide personalized and seamless service.
- Air India's e-ramp program is leveraging IoT, cloud computing, and analytics to optimize ground handling operations and reduce costs.
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