My AI: How Snapchat is Pushing Users to Their Snapping Point

Do you find yourself spending more time on Snapchat than you originally intended? You're not alone. Many users are finding it increasingly difficult to put down their phones and step away from the app, and it's all thanks to My AI.

My AI is Snapchat's artificial intelligence system that personalizes the app's features and content for each individual user. It analyzes your behavior, such as the stories you view and the friends you interact with, and tailors your experience accordingly.

This level of personalization can be addictive. As My AI learns more about you, it becomes better equipped to serve up content that you're likely to engage with. Over time, you may find yourself spending more time on the app than you intended, simply because the content is so well-tailored to your interests.

Concrete Examples

Here are a few concrete examples of how My AI can keep you glued to your phone:

• If you regularly view stories from a certain celebrity or influencer, My AI may prioritize their content at the top of your feed.
• If you're someone who frequently sends snaps to certain friends, My AI may display those friends' stories at the top of your feed to encourage more interaction.
• If you frequently engage with certain types of content, such as filters or lenses, My AI may suggest similar content to keep you entertained.

The Snapping Point

So what's the issue with My AI keeping users glued to their phones? For one thing, it can lead to addictive behaviors and negatively impact your mental health. But beyond that, it can also lead to a phenomenon known as the "snapping point."

The snapping point is essentially the moment when you've consumed so much Snapchat content that you've seen everything there is to see. You may feel like you don't have any new stories to watch or friends to interact with, and yet you still can't put down the app because it's become such an ingrained habit.

The longer you continue to use the app past the snapping point, the more likely you are to experience negative emotions like boredom, loneliness, and even anxiety.

The Solution

If you're finding yourself spending too much time on Snapchat, here are a few things you can do to break the cycle:

1. Set time limits for yourself. Use the app's built-in timer or a third-party app to limit your usage to a certain amount of time per day.
2. Unfollow or mute accounts that don't bring you joy. The more you curate your feed, the less likely you are to hit the snapping point.
3. Take breaks. Try to go a day or two without using the app, or even just an afternoon. This can help you reset and avoid getting too caught up in the app's addictive features.