The Great Onboarding: How To Move Web 2 Users to Web 3

Once upon a time, there was a young woman named Lisa. Lisa loved shopping online, browsing social media, and streaming movies. She never cared much about what powered these amazing experiences until she stumbled upon a new concept: Web 3.

Web 3 promised to restore power and privacy to the user, making online experiences more decentralized, transparent, and secure. Lisa was intrigued, but also confused. She knew nothing about blockchain, smart contracts, or decentralized apps.

She felt overwhelmed and intimidated, wondering if Web 3 was only for geeks and techies. But she also felt curious and eager to explore this new world. She needed help to bridge the gap between Web 2 and Web 3, and she was not alone.

Many users like Lisa face the same challenge of onboarding into Web 3. While the potential benefits are huge, the learning curve can be steep and alienating. That's why companies and projects in the Web 3 space are investing in user education, engagement, and empowerment, to make the transition smoother and more exciting.

Real Life Examples

• Ethereum is one of the most popular blockchain platforms for creating decentralized applications (dApps). Their website offers a comprehensive guide to Web 3, including an interactive tutorial on how to use the Metamask wallet and interact with dApps like Uniswap and Compound.
• Brave is a privacy-focused browser that rewards users with its own cryptocurrency (BAT) for watching ads and supporting content creators. They offer a seamless integration with Web 3 wallets, such as Metamask and Ledger, and a built-in dashboard for managing crypto assets.
• Rarible is a marketplace for buying and selling digital collectibles (NFTs) on the Ethereum blockchain. They provide a user-friendly interface for creating, listing, and bidding on NFTs, as well as a social platform for connecting with other collectors and artists.

Conclusion

1. Web 3 is not a distant concept, but a tangible reality that can improve the online experience for everyone. However, it requires a mindset shift and a willingness to learn new skills and concepts.
2. User onboarding in Web 3 is a key challenge and opportunity for companies and projects in the space. It requires a user-centric approach, clear communication, and engaging interfaces.
3. Education, collaboration, and experimentation are essential ingredients for a successful transition to Web 3. Everyone can contribute to this effort, whether as users, developers, designers, or content creators.