How Google Cloud and Polygon Labs are Transforming the Future of Broadcast Media

As the world becomes increasingly digitized, traditional forms of media are also undergoing a major transformation. Just a few decades ago, it was impossible to imagine how technology would revolutionize the way we consume and share information.

Now, with the help of innovative platforms like Google Cloud and Polygon Labs, broadcasters are able to create and deliver more engaging content than ever before. These companies are leading the charge in the broadcast media industry, allowing media companies to scale up quickly, and deliver immersive experiences to audiences around the world.

Let's take a closer look at how Google Cloud and Polygon Labs are changing the face of broadcast media.

The Story

As the world's leading cloud computing platform, Google Cloud has always been at the forefront of technological innovation. In recent years, the company has been working to improve the way that media organizations manage and deliver content.

At the same time, Polygon Labs has been developing cutting-edge software solutions that allow broadcasters to create stunning visual effects and immersive experiences. Now, these two companies have teamed up to provide a seamless, end-to-end solution for media companies that want to take their content to the next level.

Real-Life Examples

One of the earliest examples of this collaboration was during the 2020 US Presidential Election. ABC News, which is owned by Disney, used the Polygon Labs platform and Google Cloud to create stunning graphics and data visualizations that helped audiences understand the complex electoral process in real-time.

Another example of this partnership in action can be seen in the way that the Canadian Broadcasting Corporation (CBC) has been using the technology to create immersive experiences for its audiences. With the help of Google Cloud and Polygon Labs, CBC was able to create a virtual set and control room for its live broadcasts of the 2021 Juno Awards, which is the Canadian equivalent of the Grammys.

Main Companies

Google Cloud: Founded in 2008, Google Cloud is a subsidiary of Alphabet Inc. The company offers enterprise-level cloud computing services, including data storage, machine learning, and analytics.

Polygon Labs: Based in Los Angeles, Polygon Labs is a leader in real-time 3D graphics and broadcast automation. Its solutions are used by media companies all over the world to create engaging content that captivates audiences.

Conclusion

In summary, the partnership between Google Cloud and Polygon Labs is transforming the world of broadcast media. By combining the power of the cloud with cutting-edge software solutions, these companies are enabling media organizations to create immersive experiences that engage audiences like never before. In the coming years, we can expect to see more and more media companies turning to Google Cloud and Polygon Labs to take their content to the next level.

References

1. Polygon Labs (2021). About Polygon Labs. Retrieved from https://www.polygonlabs.us/about/

2. Google Cloud (2021). About Google Cloud. Retrieved from https://cloud.google.com/about/

3. Disney Media Networks (2020). ABC News Partners With Google on 2020 U.S. Elections Data and Visualizations. Retrieved from https://www.thewaltdisneycompany.com/abc-news-partners-with-google-on-2020-u-s-elections-data-and-visualizations/

4. CBC (2021). Indspire Awards, The Juniper Awards and The Juno Awards. Retrieved from https://www.cbc.ca/mediacentre/program/indspire-awards-the-juniper-awards-and-the-juno-awards

5. Hashtracking (2021). #broadcastmedia, #GoogleCloud, #PolygonLabs, #mediasolutions. Retrieved from https://www.hashtracking.com/htag/broadcastmedia/