Social media marketing has become an indispensable part of a company's marketing strategy. With over 3.8 billion people using social media worldwide, it offers a vast audience to engage with, and more importantly, to convert into customers. But how effectively can social media marketing work in the real world? Let's explore this by looking at some of the most successful campaigns run by some of the biggest brands in the world.
You remember that summer when everyone around you was suddenly drinking a Coke with their name on it? That was the result of Coca Cola's "Share a Coke" campaign. The beverage giant created personalized Coke bottles with people's names and appealed to people's desire for personalization and exclusivity. The campaign became an instant hit, with the hashtag #shareacoke starting to trend on social media. Coca Cola's sales rose by 2.5% in the US during the campaign, and the campaign generated over 500,000 photos shared on social media.
Read more about the campaign here.
Nike's "Breaking2" campaign was a bold attempt to break the two-hour marathon barrier. The event involved three of the world's top marathon runners and generated massive buzz on social media. The campaign included a Facebook Live event that was viewed by over 13 million people and generated over 272,000 tweets in under two days. Although the two-hour barrier wasn't broken, the event generated positive publicity for Nike, increased social media following, and created a sense of community among its fans.
Read more about the campaign here.
Red Bull's "Stratos" campaign was another ambitious attempt to break records. This time, it was Felix Baumgartner attempting to break the record for the highest freefall jump. The event generated a lot of curiosity among people, and the live stream of the jump was watched by over 50 million people worldwide. The campaign generated over 2 million social media mentions and increased Red Bull's brand awareness and loyalty among its fans.
Read more about the campaign here.
So, what can we learn from these campaigns? Firstly, social media can be a powerful tool to increase brand engagement and loyalty. Secondly, creating personalized experiences, trying to break records and creating a sense of community can generate buzz and increase brand awareness. Finally, social media campaigns need to have a clear targeting and goal to be successful.
Do you have any favorite social media campaigns? Share them in the comments below.
https://sproutsocial.com/insights/new-social-media-demographics/
https://www.brandwatch.com/blog/nike-breaking-2/
https://sproutsocial.com/insights/red-bull-stratos/
Akash Mittal Tech Article
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