Adobe CEO on Generative AI Partnership with Google's Bard - CNBC

The Story

Adobe CEO Shantanu Narayen recently sat down with CNBC to talk about the company's partnership with Google's Bard, and how generative AI is transforming the creative industry. He recounted a personal anecdote about how he first became interested in AI, and how it has since become a core part of Adobe's strategy.

"I remember the first time I saw a computer create a piece of music," Narayen said. "It was mind-blowing to see this machine generate melodies and harmonies that were truly unique and original. As an artist myself, I was fascinated by the idea of collaborating with an intelligent machine to create something truly new and innovative."

Narayen went on to explain how Adobe's partnership with Google's Bard is bringing this dream to life. The two companies have been working together to develop a new class of generative AI tools that can assist creatives in their work, from creating music to designing visual content. These tools are designed to "augment human creativity" rather than replace it, Narayen emphasized.

Narayen provided some specific examples of how generative AI is already making an impact in the creative industry:

• Music: "One of the most exciting things we're working on with Google's Bard is a tool that can listen to a piece of music and generate a new melody that complements it," Narayen said. "This has huge potential for music producers and artists who want to explore new directions and push the boundaries of what's possible."
• Design: "We're also developing AI tools that can generate design concepts based on a set of parameters, such as color, shape, and texture," Narayen explained. "This allows designers to quickly explore multiple options and find the one that best fits their vision."
• Content creation: "Finally, we're working on tools that can analyze large datasets and generate new content based on patterns and trends," Narayen said. "This is particularly useful for marketers and content creators who need to produce a large volume of high-quality content on a regular basis."

Conclusion

In conclusion, Adobe CEO Shantanu Narayen's interview with CNBC sheds light on the exciting new partnership between Adobe and Google's Bard, and the transformative potential of generative AI in the creative industry. Key takeaways include:

1. Generative AI is not a replacement for human creativity, but rather a tool to augment and enhance it.
2. The potential use cases for generative AI in the creative industry are diverse, from music to design to content creation.
3. Collaboration between companies like Adobe and Google is essential for pushing the boundaries of what's possible with generative AI.