Microsoft has recently announced that it will be using a new tool to identify and authenticate AI-generated artworks. The tool will add a hidden digital watermark to the artwork, making it possible for the company to track its originality and authenticity. This move is seen as a breakthrough in the world of art, enabling buyers, sellers, and collectors to have confidence in the provenance of AI art.
The idea for the AI art watermark tool came about after the recent surge in popularity of AI art pieces generated by GANs (Generative Adversarial Networks) and other AI models. These artworks are often sold for significant sums of money, making them a target for counterfeiters. Without a reliable way to authenticate such art pieces, it can be challenging to determine their originality, ownership, and provenance.
To combat this, Microsoft has created an AI art watermark tool that will add a unique watermark to each piece of AI artwork generated on its Azure cloud platform. This hidden watermark is integrated directly into the artwork's data, making it easy to identify and trace the piece's history.
The AI art watermark tool has already been put to use on some of Microsoft's own AI art pieces. For example, Microsoft's "Marea" artwork was part of an exhibition at the New York Museum of Modern Art in 2019. The artwork was entirely generated by AI and sold for $36,000 at auction in Paris. By adding a hidden digital watermark, Microsoft can confirm the artwork's originality and authenticity, giving buyers and collectors more confidence in their purchase.
In another example, Microsoft used the AI art watermark tool to authenticate the AI artwork created during its collaboration with Dave the Chimp, a London-based street artist. The project, called "Art of Collaboration," involved Microsoft's AI generating images based on Dave's artwork, which were then used to create a unique piece sold for $7,600 at an auction in London. The AI art watermark enabled Microsoft and Dave the Chimp to confirm the artwork's provenance and authenticity, making it easier to sell and buy in the art world.
The AI art watermark not only guarantees the authenticity of AI-generated artworks but also protects the artist's intellectual property and ensures that they receive proper recognition and compensation for their work. The tool can also help identify art theft and piracy, preventing fraudulent individuals or organizations from selling counterfeits and fakes to unsuspecting collectors and buyers.
In conclusion, the AI art watermark is a much-needed tool in the world of AI-generated art. By adding a unique digital signature to each artwork, it is possible to track its provenance and authenticity, giving buyers, sellers, and collectors confidence in their purchase. The AI art watermark also helps protect the artist's intellectual property and prevents fraud in the art market.
Curated by Team Akash.Mittal.Blog
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