Parenting TikTok Superstars: A Look into the Lives of Charli and Dixie D'Amelio

By WFSB Staff Writer

Heidi D'Amelio never thought her daughters, Charli and Dixie, would become the superstars they are today on TikTok. But with their combined following of over 160 million followers, the sisters have become household names and have ultimately changed the course of their family's life.

One day, Heidi was scrolling through her Instagram feed when she stumbled upon a video of her daughters dancing on TikTok. As a former model and stay-at-home mom, she didn't know much about the platform, but quickly realized the potential.

"I saw that they had like 70,000 followers and I was like, 'What?!' And then like, a week later it was a million. And then it was two million, and it just kept going up," Heidi said in an interview with WFSB News.

The D'Amelio sisters have since become one of the biggest sensations on TikTok, known for their dance videos and relatable content. But with fame and fortune comes new challenges for both the sisters and their parents.

the D'Amelio's Success

The D'Amelio sisters have become some of the most influential people on social media. Here are some quantifiable examples of their success:

Charli D'Amelio has over 103 million TikTok followers, making her the most-followed person on the platform
Dixie D'Amelio has over 50 million TikTok followers and is also a successful singer and songwriter
Both sisters have signed major sponsorship deals with brands like Morphe Cosmetics and Hollister
Charli has appeared on the cover of The New York Times Magazine and has been interviewed by big-name celebrities like Jimmy Fallon and Ellen DeGeneres
Both sisters have their own reality show, The D'Amelio Show, on Hulu

But with this level of fame also comes scrutiny. The sisters have faced backlash for various reasons, including perceived instances of cultural appropriation and for seemingly not taking the COVID-19 pandemic seriously.

How Heidi D'Amelio Manages It All

As a parent, Heidi D'Amelio is faced with the unique challenge of navigating her daughters' newfound fame while also trying to maintain a sense of normalcy for her family. Here are some ways she manages it all:

She communicates with her daughters. Heidi has said in interviews that she makes sure to talk to her daughters about everything, from brand deals to their personal lives.
She sets boundaries. Heidi has noted that she tries to limit the amount of time her daughters spend on their devices, and has also said that she encourages them to take breaks from social media when they need it.
She remains positive. Despite the criticism her daughters have faced, Heidi remains supportive and positive. She often shares encouraging messages on social media and even has her own TikTok account.

Conclusion

Although the D'Amelios' rise to fame has come with its share of challenges, it's clear that they have become a major force to be reckoned with in the world of social media. Through it all, Heidi D'Amelio has remained a constant support system for her daughters, and has shown that it's possible to balance parenting with their entrepreneurial endeavors.

So next time you see Charli and Dixie D'Amelio doing the renegade on TikTok, just remember: behind every successful influencer is a supportive parent.

Reference URLs and Hashtags

Reference URLs:

https://www.youtube.com/watch?v=k7Sp4mW5fnA
https://www.nytimes.com/2020/12/16/style/dixie-charli-damelio-tiktok.html
https://news.wfsb.com/2021/08/27/reality-check-charli-dixie-damelio-give-hulu-exclusive-access-to-their-lives/

Hashtags:

#DAmelioFamily
#CharliDAmelio
#DixieDAmelio
#TikTokStars
#Parenting