It all started in 2018 when Telly Wong, the creative director at IW Group, had his first encounter with blockchain technology. He was attending a tech conference in Las Vegas when he stumbled upon a booth showcasing a new type of digital currency called "Bitcoin". Fascinated by the concept, Telly dug deeper and discovered the world of Web3, a decentralized internet where users could control their own data and identities. He saw the potential for a whole new era of marketing - one that could revolutionize the way we interacted with brands.
Real Life Examples of Web3 Marketing
Unstoppable Domains
Unstoppable Domains is a San Francisco-based company that sells blockchain-based domain names. These domains are unique in that they cannot be censored or taken down, making them ideal for people and companies that value their online freedom. Unstoppable Domains partnered with cryptocurrency exchange BitPay in 2021 to launch a new kind of digital storefront that lets merchants sell products and services directly to customers, without the need for a middleman.
Unstoppable Domains Website
The Sandbox
The Sandbox is a decentralized virtual gaming world built on the Ethereum blockchain. Players can buy and sell virtual land, create and trade game assets, and earn cryptocurrency rewards. The Sandbox partnered with Atari in 2021 to create a blockchain-based version of the classic game "Centipede", which will be playable within The Sandbox platform. This collaboration represents a new era in gaming - one where players have more control over their gaming experiences and can even earn money while doing it.
The Sandbox Website
Brave Browser
Brave Browser is a free, private web browser that blocks ads and trackers by default. It also offers a rewards program that pays users in cryptocurrency for opting-in to view ads. Brave Browser recently introduced a new feature called "Brave Search", a privacy-focused search engine that uses its own index and algorithms to provide users with accurate results without compromising their data. This puts control back into the hands of the user and gives brands a unique opportunity to reach engaged audiences in a new way.
Brave Browser Website
Akash Mittal Tech Article
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